Montagut: from France to China
nbsp;nbsp;nbsp; In France, people does not know so much about Montagut as LV. In their eyes, LV and Montagut are just like Erguotou and Moutai in China.
nbsp;nbsp;nbsp; However, since Montagut which is from France comes in China, it has been one of the most popular foreign brands among Chinese people. In the beginning of the reform and opening-up, almost all the people on the streets are proud to wear silk T-shirts of Montagut.
nbsp;nbsp;nbsp; Montagut, created in 1880, holds a long history in France. During the early sixteen century, the king of France decided to introduce real silk to make clothes in the mountainous area called Montagut. At that time, a man named Gaston Tinland brought in machinery production procedure with the advantage of waterwheel and then built Montagut Knitting Factory.
nbsp;nbsp;nbsp; In the early 1960s, Lyo Cross designed a kind of plus material called ldquo;bright silkrdquo;, which can be used in knitting T-shirts and sports. The invention of ldquo;bright silkrdquo; accelerates the development of Montagut and promotes its sales. Then there were factories in Spain and Portugal. Today Montagut Fashion Company is a medium multinational company in the world, whose head company is in France, and sales departments in America, Asia, and many other countries in Europe.
nbsp;nbsp;nbsp; In 1988, Montagut hired Hubert Roman as design and marketing director, who made the company develop faster and faster. Nowadays, Montagut provides a series of both male and female fashionable clothes and other relative products.
nbsp;nbsp;nbsp; With the world famous symbol of a flower, all the products of Montagut are of high quality and excellent handicraft. In the aspect of company, Montagut has been a multinational company and gets a long-term development in Asian countries, especially in China. Besides hundreds of fashion specialty stores, Montagut holds fashion shows in main cities in China every year, which makes the brand popular and famous in China.
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